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Coming Soon: "Made With Renewable Energy" Labels on
Products
The Center for Resource
Solutions (CRS) -- the people that brought
you the "Green-e" certification for green power products
-- announced in early November that it will launch a new "Made
With Renewable Energy" label for products in 2004. The label
will feature the distinctive Green-e logo and will be available
to companies that buy a "significant" amount of certified
renewable energy for their buildings and factories. According to
CRS, a number of companies have already applied for the label,
including White Wave (a maker of soy milk products), the Interface
Fabrics Group, Choice Organic Teas, and Lundberg Family Farms,
a producer of rice. See the announcement on the Green-e
Web site (http://www.green-e.org/media_ed/made.html).
This Thanksgiving, shoppers in much of the eastern United States
had the opportunity to buy turkey that had been raised using 100
percent wind energy. Plainville Turkey Farms in New York State
is buying its wind power from Community Energy, Inc. (CEI) and
is now labeling six of its turkey products with the NewWind Energy
logo. Consumers in the mid-Atlantic region can even shop at wind-powered
groceries, since Whole Foods Market, Inc., is now buying wind power
to meet 10 percent of the electricity needs at its 24 locations
there. The company will buy six million kilowatt-hours of wind
power each year from CEI. See the CEI press releases at: http://www.communityenergy.biz/cei_pr_turkeyfarm.html and http://www.communityenergy.biz/cei_pr_wholefoods.html.
The "Made With Renewable Energy" label might eventually
appear on a wide variety of products, thanks to a recent record
purchase by the corporate members of the Green Power Market Development
Group. Sterling Planet, Inc. announced in late November that it
will provide a total of 795 million kilowatt-hours of renewable
energy certificates over the next several years to select members
of the group, including Alcoa Inc., Delphi Corporation, DuPont,
Interface, Pitney Bowes, and Staples. Sterling Planet's Green America
renewable energy certificates are Green-e certified. See the Sterling
Planet press release at: http://www.sterlingplanet.com/sp/newsRelease27.jsp.
This story came from EERE Newsletter, 12/2/03.
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