CEC Forms Renewable Energy Alliance
The California Energy Commission, as part of a statewide renewable
energy education program, has formed the Renewable Energy Alliance,
a voluntary partnership of organizations connected to California’s
renewable energy market. Alliance members will combine efforts to
increase consumer awareness of renewable energy sources.
Fifty representatives of federal, state, regional, community, public,
private and/or grassroots renewable energy organizations have already
joined the Alliance.
“Californians are by necessity some of the most informed energy
consumers in the nation. They have led the way in energy conservation
efforts, reportedly cutting their energy consumption in the last
two years by 10% to 20% in some utility service areas,” said
California Energy Commissioner John L. Geesman.
“The next step for responsible energy use is an increased
reliance on energy from clean, renewable sources, such as sun, wind,
biomass, geothermal, fuel cells, and small hydro. Our Alliance members
will help us to reach consumers with the information they need to
make energy decisions that will benefit them as well as our environment,”
he said.
Alliance members have many opportunities to get involved, such
as participating in educational programs and events, using or distributing
renewable energy education program public service advertisements
and other media materials, and participating in workshops and trainings.
Alliance members can also showcase their renewable energy projects,
providing information for case studies that may be posted on the
Energy Commission’s web site.
The Energy Commission formed the Renewable Energy Alliance in April
to support and facilitate consistent messaging about renewable energy
technologies to California’s consumers.
By coordinating its Renewable Energy Program public service, marketing
and advertising campaigns with renewable energy education campaigns
conducted by others serving the renewable energy market, the Alliance
and its membership will help to establish a common language for
consumers to discuss and compare renewables.
“When consumers can understand and differentiate renewable
sources from nonrenewable sources of energy, then they can better
understand the benefits and consequences of the energy choices they
make,” said Geesman.
In addition to many manufacturers and distributors of renewable
energy technologies, Alliance members include representatives of
the US Department of Energy and its National Renewable Energy Laboratory,
the US EPA Green Power Partnership, the Solar Energy Industries
Association, the Building Owners and Managers Association of San
Francisco, Environmental Media Association, Local Government Commission,
City of Santa Monica Green Buildings Program, San Diego Regional
Energy Office, Global Possibilities, Educators for the Environment,
California Alliance for Distributed Energy Resources, Center for
Resource Solutions, Center for Energy Efficiency and Renewable Technologies,
Interstate Renewable Energy Council, Rah Institute, American Wind
Energy Association, and Western Area Power Administration.
For more information about the Renewable Energy Alliance, call
the Renewable Energy Alliance information line at (415) 677-7104,
or (818) 325-3130.
There is no membership fee to join the Alliance, just a requirement
that members represent an organization serving California’s
renewable energy market.
For more information about renewable energy, visit the California
Energy Commission’s web site at http://www.consumerenergycenter.org/,
or call the Commission’s Consumer Energy Center at (800) 555-7794.
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