Community Image Surveys
How the Survey Works
The Community Image Survey is often conducted at a public meeting
or workshop organized to discuss some aspect of the land use and
transportation planning process. Survey participants are given
a few seconds to rate each of the 40 slides on a scale of -10
to +10 (with 0 being 'neutral') depending upon how much they like
or dislike the image. They are assured ahead of time that there
is no right or wrong answer. The quick pace of the survey seeks
to gauge their initial, 'gut' reaction to the images that are
presented.
The scores for each slide are then tallied to determine the group's
average score - a quantified collective opinion - for each image.
The images with the highest negative and highest positive averages
indicate where there is the most consensus in the group. The slides
are shown again, and the participants are told the average score
for each slide. The group is asked why they rated the images the
way they did - an activity which generates spontaneous, high-energy
discussion and debate.
Participants learn more about the design details and characteristics
that evoke strong reactions from their fellow residents. New factors
are considered which may have been previously overlooked, and
features with broad appeal or universal dislike are recognized
by the group as a whole. The participants' responses can then
be recorded for use in future planning efforts.
How the Survey Helps
Create More Livable Communities 
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